Pengaruh Technology Acceptance Model (TAM) dan Kualitas Pelayanan Terhadap Minat Pembelian Ulang dengan Variabel Mediasi Keputusan Pembelian Bagi Pelanggan Happyfresh

Abstract

This study aims to determine the effect of technology acceptance model (tam) and service quality on repurchase intention with the mediating variable of purchasing decisions for HappyFresh customers. Sampling is using purposive sampling technique, with 166 total respondents. Data collection method is using a quantitative method by distributing questionnaires on social media. The model used in this study is Structural Equation Modeling (SEM). The data processing tool is Smart PLS version 3. The influence of tam and service quality on purchasing decisions is 76%, while the influence of tam, service quality and purchasing decisions on repurchase interest is 74%. There are still 26% that are influenced by the diversity of other factors that are not included in this study. The results show that tam and purchase decisions have a positive and significant effect on repurchase intention. Service quality has no effect on repurchase intention. Purchasing decisions partially mediate the repurchase intention. Meanwhile, purchasing decisions mediate service quality with full mediation on repurchase interest.