WIJAYA, D. Pengaruh Tanggapan Konsumen Terhadap Iklan dan Promosi Harga Terhadap Ekuitas Merek LCD Samsung. Ilmiah Manajemen Bisnis, [S. l.], v. 8, n. 2, 2014. Disponível em: https://ejournal.ukrida.ac.id/index.php/IMB/article/view/541. Acesso em: 5 dec. 2024.