SALIPIN, Alim; WAHYOEDI, Soegeng. Analisis Efektifitas Iklan Menggunakan Metode Consumer Decision Model (Studi Kasus Proyektor Benq). Ilmiah Manajemen Bisnis, [S. l.], v. 9, n. 1, 2014. Disponível em: https://ejournal.ukrida.ac.id/index.php/IMB/article/view/548. Acesso em: 24 jul. 2026.