Salipin, Alim, and Soegeng Wahyoedi. “Analisis Efektifitas Iklan Menggunakan Metode Consumer Decision Model (Studi Kasus Proyektor Benq)”. Ilmiah Manajemen Bisnis 9, no. 1 (February 13, 2014). Accessed October 5, 2024. https://ejournal.ukrida.ac.id/index.php/IMB/article/view/548.