Ilmiah Manajemen Bisnis

Pengaruh Perilaku Konsumen dan Citra Merek Terhadap Keputusan Pembelian Pada Situs Jd.id

2024-05-31T11:55:13+00:00

The purpose of this study was to examine the effect of consumer behavior and brand image on consumer purchasing decisions of JD.ID. The research method used in this study is quantitative with primary data collection technique using a questionnaire with google form which is distributed to 130 respondents who are DKI Jakarta residents, have a smartphone and have purchased things in JD.ID. The analytical tool used is Multiple Linear Regression Analysis using SPSS 25. The results of this study are: (1) consumer behavior has a significant positive effect on purchasing decisions, and (2) brand image has a significant positive effect on purchasing decisions.

Pengaruh Budaya Kerja, Beban Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di Herman Group

2024-05-31T11:58:38+00:00

The study entitled “The Influence of Work Culture, Workload and Work Environment on Employee Performance in Herman Group” aims to see whether work culture, workload and work environment affect employee performance partially, influence work culture, workload and work environment simultaneously, and how much direct influence of work culture, workload and work environment on employee performance at Herman Group. Respondents in this study were 105 respondents. The data collection method uses questionnaires and uses path analysis. The results of this study show that there is a partial influence of work culture, workload and work environment on employee performance in Herman Group by 0.613 or 61.3%

Pengaruh Eksternal, Internal, Efikasi Diri, dan Ilmu Berwirausaha Dalam Minat Berwirausaha Terhadap Mahasiswa

2024-05-31T12:01:04+00:00

The purpose of this study was conducted to examine the influence of the environment, self-efficacy, and entrepreneurial knowledge on entrepreneurial interest in students of the 2017 management study program at ukrida campus 1. The sample in this study was 84 students out of 106 students. Based on the results of the data processed with excel program and analyzed data with SPSS version 25 software. The results of this study indicate that the hypothesis test on the self-efficacy t test affects students’ interest in entrepreneurship, but the environment and entrepreneurial knowledge does not affect the interest in entrepreneurship.

Pengaruh Technology Acceptance Model (TAM) dan Kualitas Pelayanan Terhadap Minat Pembelian Ulang dengan Variabel Mediasi Keputusan Pembelian Bagi Pelanggan Happyfresh

2024-05-31T12:03:41+00:00

This study aims to determine the effect of technology acceptance model (tam) and service quality on repurchase intention with the mediating variable of purchasing decisions for HappyFresh customers. Sampling is using purposive sampling technique, with 166 total respondents. Data collection method is using a quantitative method by distributing questionnaires on social media. The model used in this study is Structural Equation Modeling (SEM). The data processing tool is Smart PLS version 3. The influence of tam and service quality on purchasing decisions is 76%, while the influence of tam, service quality and purchasing decisions on repurchase interest is 74%. There are still 26% that are influenced by the diversity of other factors that are not included in this study. The results show that tam and purchase decisions have a positive and significant effect on repurchase intention. Service quality has no effect on repurchase intention. Purchasing decisions partially mediate the repurchase intention. Meanwhile, purchasing decisions mediate service quality with full mediation on repurchase interest.

Pengaruh Harga, Loyalitas, Desain Produk dan Digital Marketing Terhadap Keputusan Pembelian Album K-Pop di Indonesia Melalui Website Ktown4u

2024-05-31T12:05:57+00:00

The Ktown4u website represents the development of the use of digital media for trading physical albums where Ktown4u does not provide offline media and only moves digitally through the website. This study aims to analyze the effect of price, loyalty, product design and digital marketing on album purchasing decisions on the Ktown4u website. Determination of the number of samples refers to the opinion of Hair et.al. So that a sample of 200 people was obtained which was determined by purposive sampling technique. This research includes quantitative research which will later be used to examine populations and samples. Data processing uses SmartPLS version 3.0, where the questionnaire research instrument has been tested for validity and reliability. The results of the study prove that: (1) Price has no effect on the decision to purchase K-pop albums in Indonesia through the Ktown4u website, (2) Customer loyalty both to the website and to idols has a positive effect on the decision to purchase K-pop albums in Indonesia through the Ktown4u website, (3) Design the product has a positive effect on the decision to buy K-pop albums in Indonesia through the Ktown4u website, (4) Digital marketing has no effect on the decision to buy K-pop albums in Indonesia through the Ktown4u website.