Pengaruh Promosi Penjualan dan Harga Terhadap Keputusan Pembelian Melalui Citra Merek Pada Konsumen Shopee

Abstract

The purpose of this study is to find the quality of user paylater traveloka consisting of expectancy performance , expectancy effort , social influence , facilitating condition , behavioral intention .As much as 165 samples to be taken from customers traveloka .This study using multiple linear regression analysis .The results show that of the performance of expectancy , expectancy effort , social influence , facilitating condition positive result against keloyalan paylater traveloka in users